For Entrepreneurs

to succeed and grow in business.


Painting the Picture Business Group was founded in 2020 to aid small and medium sized businesses in starting and expanding their business. With every detail, our team is dedicated to painting the picture of success in your business. We specialize in a wide array of professional services to help our clients grow and succeed in business.

Planning & Strategy

Planning for success is vital for growth and sustainability. Book a session with us so we can help you brainstorm the next steps in your business journey. It’s time to scale your business to the next level. Our expertise spans many areas, including strategic planning, organizational structure and reorganization, contingency planning, SOP development, business plans and much more.

Business Formation Services

Are you an aspiring entrepreneur not sure where to start? We can help with that. We offer services that will have your business operating in no time. Services include Business Registration, EIN/TIN acquisition, DUNS acquisitions, Business License assistance, Small Business & Supplier Diversity Certifications, Government Contracting assistance, Bank Account Setup, Funding assistance, and much more.

Branding & Design

Your brand is one of the greatest investments you can make in your business. It’s how every customer, competitor, and investor sees your business. Let us help you develop a brand that is timeless, appealing, and influential. From your logos and slogans to your website and customer experience, we can assist you. Let there be no question about what your business has to offer and what your customers can expect. We specialize in UX design, marketing, and product/service differentiation techniques.

Training and Coaching

Every organization is only as strong as its people. Training that develops our people as leaders keeps the organization running effectively with valuable team players. Our training and coaching can motivate, empower, equip, and enlighten. We offer training in the following areas: Emotional Intelligence, Diversity and Inclusion, Leadership Development, Communication, and more.


Do you know a young person between the ages of 12-18? Would they like to learn more about being their own boss? Well, sign them up for our Young Business Mind Mentoring Program. In the program, our young business leaders learn how to start a business, think like a business owner, and market their business. Innovation and consistency are critical for every business owner, and we find that empowering our young people with these skills early on helps them carry these skills into their adult life. This program is geared to disadvantaged youth across Hampton Roads Virginia.



To empower aspiring entrepreneurs and businesses in adverse circumstances to overcome the challenges that hinder growth in business. Our mission is to equip small businesses with the tools necessary to create economic growth in their business and community.

"LaFrancis was pivotal in getting my business on the right track. She is a one stop shop of business planning from getting my LLC to securing funding."

Geraldines, LLC

LaFrancis McPherson Painter founded Painting the Picture Business Group because of her passion for business and her love for creating wealth in disadvantaged communities. Her love for business dates back to her high school years where she started a successful jewelry business for her senior project. She continued her education  in business at Regent University acquiring her B.S. in Business Management and her Master of Business Administration with a concentration in Innovation Management.

After working in the non-profit sector and in the public sector with government procurement, LaFrancis decided to continue her education in Public Policy and Administration in the Ph.D. program at Walden University to further explore how she can use her business expertise to serve her community.

Over the years she has provided professional services to many small and minority owned businesses that in turn have experienced exponential growth. LaFrancis takes great pride in giving back to her community and being an advocate for businesses facing challenges that prevent growith. She has recently been appointed as a member of the National Small Business Association Leadership Council. In her role she will continue to serve her community and advocate for programs, legislation, and new opportunities for businesses across the Virginia region.



Schedule a meeting today. We are excited to work with you.